SwiftSure
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SwiftSure

Pivoting without going in circles
It’s not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. - Charles Darwin
 • BRYAN PFLUG
Aligning vision, strategy, and tactics
The bravest are surely those who have the clearest vision of what is before them, glory and danger alike, and yet nothwithstanding, go out to meet it. …
 • BRYAN PFLUG
Portfolios, bets, and living systems
Endeavors evolve by sensing, adapting, and renewing their bets
 • BRYAN PFLUG
Accounting for reality
Fairness and efficiency often pull in opposite directions.
 • BRYAN PFLUG
Sustainable transformation
Resilience is built by reinvesting while adapting to change
 • BRYAN PFLUG
Survival is only an option
Steve McConnell has a book on project survival skills.
 • BRYAN PFLUG
Endeavors as living systems
Every capability is a living hypothesis about how the world should work
 • BRYAN PFLUG
Synergy opportunities and risks
Efficiency is doing things right; effectiveness is doing the right things - Peter Drucker
 • BRYAN PFLUG

March 2026

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